Lee Jeans
Brief:
Elevate Lee Jeans in the fashion world and present it as a brand that inspires movement with purpose.
Team:
Head Honchos of Cuteness: the dogs in Stroll
CDs: Jeffrey Butterworth, Maria D’Amato // Leslie Shaffer, Nikki Baker
AD: Hannah Dobbs
CW: 🙋🏻♀️
Awards:
The Drum Creative Work of the Week
Silver District ADDYs (2)
Bronze District ADDYs (3)
TV + Online Video
Social
Activation
Voting is one of the best ways to enact change and make your voice heard, and we recognized that an election day activation would align perfectly with Lee’s mission to inspire movement with purpose.
We created limited-edition patches and pins that say “I Voted” and “Yo Voté”. Voters could trade their “I Voted” election sticker for Lee’s longer-lasting, looks-great-on-denim version.
