Food Lion
Food Lion is a regional grocery store chain focused on providing easy, fresh, and affordable products for the communities it serves.
Team:
GCDs: Nicole DuMouchel Davis, Bryan Edwards
CDs: Rick Abbott, Jess Zalaznick, Tiff McKee // Eric Knittel, Gene Blakeney
AD: Hannah Dobbs
CW: 🙋🏻♀️
Holiday Campaign: TV + Online Video
SOCIAL
Recipe Videos, Seasonal Content, Content Series, and more
The Food Lion social projects were low budget and had to be scrappy. In addition to our typical AD and CW tasks, some of the posts required Hannah and me to take on the roles of the food stylist, set designer, photographer, ingredient shopper, hand model, etc. It was a challenge and a blast to be responsible for almost every aspect of those projects, start to finish.
Bratsgiving Bratcast: Online Video
Food Lion had the opportunity to partner with Johnsonville and host an online celebration of Bratsgiving.
Rick and Tiff took the lead concepting, while Hannah and I used our scrappy production experience to help the crew. As a team, we shot in the agency’s backyard, volunteered our own kitchen supplies, played our own accordion, survived some of Texas’ hottest weather, and even crawled under shrubbery to pick confetti off the ground (gotta keep the building manager happy).